What better day to start this blog than on the day when a socially responsible institution like Grameen Bank and its founder Prof. Mohammad Yunus are awarded the Nobel Prize for Peace? All kudos to Prof. Yunus, and to the Nobel Prize committee that was bold to expand the notion of "peace" and to recognize that alleviation of poverty and fostering of micro-entrepreneurship also promote peace.
For us, at VirtualO, this is a tremendous shot in the arm as we engage in for-profit philanthropy. We are very uncomfortable with the term "for-profit philanthropy" despite the name recognition it has gathered recently with Google's establishment of Google.org. The moment we talk of socially responsible organizations in terms of philanthropy, it sets up inequalities--the organization becomes higher in the hierarchy and the recipients lower.